I'm Shreya — a Lead Mixed Methods UX Researcher.

Challenge: With limited engineering bandwidth for the year, our team needed to identify which features delivered the most user value.

Approach: I designed a quantitative MaxDiff study to measure feature importance, followed by a conjoint where participants could choose “no preference” to validate differentiation strength.

Impact: The analysis produced a clear, data-driven prioritization model that guided roadmap decisions and aligned stakeholders on where to invest.

Note: I take company privacy seriously, contact me to go over redacted case studies.

Challenge: Redesigning a complex product without standard success metrics like conversion or revenue, with limited user data access.

Approach: Designed a mixed-methods usability benchmark, combining qualitative insights (user friction, mental models) with quantitative metrics (time on task, errors, SUS score).

Impact: Established a clear, measurable framework for product success and embedded a culture of data-driven decision-making.

Note: I take company privacy seriously, contact me to go over redacted case studies.

Challenge: Build personas that are data-backed with segmentation that is also meaningful; the difference in behaviors, actions, and needs should lead to an actionable improvement for our team.

Approach: Conducted a large-scale quantitative survey, with profiling questions and respective behavioral questions to find segments that are meaningful for product improvements.

Impact: The discovered breakdown of segments led to a varying design for each group - resulting in higher than average increases in satisfaction.

Note: I take company privacy seriously, contact me to go over redacted case studies.