Shreya Jaiswal - Lead UX Researcher
📍 New York City
In a past life, I studied primate behavior (technically, still do) and worked in a variety of laboratories at UChicago & UC Davis. The scientific method is in my DNA.
Over the last 5+ years, I've mastered my craft at Chase, Peloton, Unity, and fintech startups.
I'm always upskilling for UX; currently a fellow at the NYC Data Science Academy, a committee member at the Data Visualization Society and contributor at Nightingale Magazine.
My superpower is the ability to bring closeness and inclusion to teams, stemming from genuine friendliness and affinity for a variety of personalities.
Do New Yorker personality traits differ by neighborhood? This website is my attempt to replicate the efforts of Jokela et al which measured these traits among Londoners broken up by neighborhood.
Read more and take the survey
Objective: Uncover diversity in indie game creators' workflows, motivations, and challenges.
Approach: Conducted a large-scale quantitative survey, followed by k-means clustering to identify user segments. Validated findings through in-depth interviews (8 per segment).
Impact: Built a data-backed repository of user personas, aligning teams around key insights and breaking down silos.
I applied Python to scrape boardgamegeek.com, analyzing board game trends to uncover what drives popularity in niche markets. This type of behavioral analysis helps inform product design, user engagement, and feature prioritization.
Read the articleChallenge: Redesigning a complex product without standard success metrics like conversion or revenue, with limited user data access.
Approach: Designed a mixed-methods usability benchmark, combining qualitative insights (user friction, mental models) with quantitative metrics (time on task, errors, SUS score).
Impact: Established a clear, measurable framework for product success and embedded a culture of data-driven decision-making.
The Atlantic Brant is the most commonly found bird in Brooklyn during Audubon's Christmas bird count. Why? I investigate the data to find out.
Read more✍🏽 I'm a non-fiction storyteller, harpist, boardgamer, 3D printing + tinkering enthusiast (shameless Etsy plug), and history + near-future sci-fi reader.
📚 Dare I say, active editor @ Wikipedia.
